Many restaurant brands understand that customer loyalty programs can be an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing a personalized marketing approach. Few brands, however, can assign a dollar value to their customer strategies.
Whether you’re considering implementing a loyalty program for the first time or want to understand the impact of your existing program, join our data strategist as she details a simple method for calculating the value of loyalty programs, so you can understand the ROI it’s delivering to your brand – and ensure you’re making the most of it. Walk away with a deeper understanding of the value difference between loyalty and non-loyalty guests, and how to contextualize and value the benefits of incremental visits and spend.
Presented by Paytronix Systems, Inc.
This webinar is approved for 1 Continuing Education Hour by the American Culinary Federation (ACF), and .75 Continuing Education Unit by the Foodservice Consultants Society International (FCSI). Please contact email@example.com after you've attended the session to request a certificate of attendance.