Conquering the Expansion Business Model with Kristan Cole
Join us for our Masterkey® about Conquering the Expansion Business Model with Kristan Cole. While some real estate companies struggle to integrate teams into their model, Kristan has been taking it to the next level and teaching agents how to replicate their success in multiple markets.
There comes a time when a successful small business eventually faces the opportunity to expand their business. Expanding your business within real estate means growing your team in different markets and when done right is the roadmap to success and longevity in business. Although this may seem like a daunting stage in a company’s life, we will be sitting down with Kristan Cole, a pioneer of the Expansion Business Model within real estate. She will take a deep dive into conquering this business model while also sharing her story and what it took to get her to where she is now.
Kristan earned the right to lead this disruption through tremendous personal success in the real estate industry. While with RE/MAX, she consistently ranked among the Top 100 agents globally, including a Top 5 ranking in the commercial division. This success only increased once she moved to Keller Williams Realty, where her team consistently ranked in the Top 50 in KW and Top 250 among all teams, as ranked by The Wall Street Journal and REAL Trends. This year, for example, her team is on track to close more than $50 million in volume with almost 250 transactions. Kristan practices what she preaches when it comes to expansion, as her team has recently expanded to a second site in its native Alaska and a third site in Arizona.
Along with this growth, Kristan has demonstrated a high level of leadership. From 2011 until taking her new role, Kristan served as the Regional Director for Keller Williams Realty’s Southwest Region, a segment of the company representing more than twenty-five offices and thousands of agents. She also owns one of these offices, which has over 300 agents and three satellite locations. Her other leadership opportunities have included serving as President of Alaska’s branch of the Commercial Real Estate Women (CREW) Network, Director of Keller Williams Realty’s Commercial Leadership Council, and Talent Search Director for Keller Williams Realty’s corporate headquarters.
In order to ensure that every transaction that her team does benefits others, she donates a portion of each commission to a charity of her clients’ choosing in their name. She also is a huge supporter of KW Cares, the in-house charitable organization of Keller Williams Realty.
