'The Hidden 90% of KOL Influence Mapping

The Hidden 90%: Finding Healthcare Influencers Your Competitors Can't See

Your KOL list looks exactly like your competitor's.

The same conference speakers. The same journal authors. The same advisory board names that show up in every report.That's not a coincidence — it's a limitation of traditional KOL mapping methods that only capture 10% of where healthcare professional influence actually lives today.The other 90%? They're building real audiences on LinkedIn, YouTube, Instagram, TikTok, and Bluesky. Physicians with tens of thousands of followers. Specialists creating patient education content that reaches more people in a week than most conference speakers reach in a year.

Your competitors can't see them. You can.In this 45-minute session, you'll discover:

Why traditional KOL mapping delivers the same names to you and your competitors — and what to do about it
The methodology one global consultancy used to identify 14,000+ validated HCPs from 100,000+ social posts in just 4 weeks

How to validate that social media voices are actual healthcare professionals, not wellness influencers or patient advocates
Which platforms matter for which therapeutic areas — and where emerging HCP influence is building right now
The business case for social intelligence: 10x the coverage at a fraction of traditional KOL mapping costs

Who should attend:

Pharmaceutical commercial and brand teams
Medical affairs leaders
Agency strategists and KOL researchers
Anyone responsible for HCP engagement strategy
Presented by James, Founder of Influence InsightsInfluence Insights helps pharmaceutical companies and consultancies identify healthcare professionals across social media platforms — validated, scored, and delivered in weeks, not months. Clients include leading global healthcare consultancies working across oncology, obesity, immunology, HIV, rare disease, and more.Limited to 100 registrants. Recording available for registrants only.