Bridging the gap with CollegeBound 529. Many people think that the goal of saving for higher education is too big to achieve. Many people see the "sticker price" of college and do nothing because the amount looks unachievable. But here's a reality check: Parents don't need to save the full sticker price. If you put away a little bit of money for a long time, you'll have a lot more money saved than if you didn't. So the most important step is the first step – getting started.