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Quarterly Marketing Bootcamp #3: Have a Plan: Building a Content Marketing Strategy

Wed, Jul 14, 2021 · 12:00 PM · Central Time (US & Canada)
About This Webinar

Wanna be efficient and effective with your time, resources, and budget? It’s time to invest in a content marketing strategy. A content marketing strategy will allow you the opportunity to clearly identify your target audience and create content tailored specifically to them.

Once you’ve created your cornerstone/original content, you’ll be able to strategically slice and dice it into smaller pieces to fill other intentional platforms and look like a content magician.

*What We'll Cover*

--> The steps to creating a content strategy.
--> The various components included in a content strategy.
--> How to identify original content for each target audience.
--> How to slice and dice it into smaller supporting content.

Psst…you’ll also get free stuff! Sweet!:

Content strategy deck slide templates.
Editorial calendar template.

Join marketing expert Kiley Peters on Wednesday, July 14, at 12P CT/1P ET/10A PT as we go through the steps of creating a content marketing strategy so that you can put content out there that your audience will love, and make you look like a content magician.

Please complete the following prior to this workshop:

--> Your business goal.
--> Identify your target audience(s)
--> Identify the problems they face/what they’re seeking to accomplish
--> Audit your existing content to see what you have that you can work with already

Agenda
  • Create a brand identify map
  • Identify original and supporting content for one target audience
Categories:
BUSINESS & FINANCE CAREER COACHING EDUCATION & LEARNING PROFESSIONAL DEVELOPMENT
Who can view: People who attended or registered for the webinar only
Webinar Price: $5.00
Featured Presenters
Webinar hosting presenter Kiley Peters
Marketing Expert
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. As a serial entrepreneur, with over a decade of industry experience, she has worked on business, branding, and digital marketing strategies for over 100 brands ranging from small businesses to global enterprises. Her primary areas of expertise include small business consultation, digital content strategy, and consumer behavior research and analysis.

She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
Hosted By
The FM Webinar Channel webinar platform hosts Quarterly Marketing Bootcamp #3: Have a Plan: Building a Content Marketing Strategy
The Founding Moms is the #1 platform that helps mom entrepreneurs build better businesses.
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