on-demand webinar
About this Webinar
Did you know that there are endocannabinoid receptors in skin cells, or that you can get systemic relief from transdermal topical application?

Cannabis-infused lotions, salves, oils, sprays, and other transdermal methods of relief work by binding to cannabinoid receptors. These receptors are found throughout the body, including the skin, and are activated either by the body's naturally-occurring endocannabinoids or by cannabis compounds known as cannabinoids.

Cannabinoids can be applied to the skin in two distinct methods: topical and transdermal. Topical products act locally and are not meant to enter the bloodstream. Whereas, transdermal topicals have a carrier agent that penetrates the skin to enter the bloodstream, allowing effects on the whole body for systemic results.

Join our guest speaker Alisha Diaz from Liquid Flower and the Silver Cannabis Club for a presentation on how topicals work with the endocannabinoid system and the difference between the two types of products.
Presenters
  • 1616035343-3c5685006b38b523
    Farmacy Cannabis Lecture Series
  • 1637711751-735d5d2107560722
    Alisha Diaz
    Southern California Sales Rep for Liquid Flower and Founder of the Silver Cannabis Club
    Alisha specializes in consultations that provide excellent services and comes in a range of packages. She looks at all the obstacles older clients face to access safe cannabis products and creates a clear path through education, and a personal experience. She works for fair pricing in dispensaries, excellent service, safe convenient access and a look into how the cannabis industry can better serve older adults.

    Before working in the cannabis space, Alisha worked as a Hairdresser for over 20 years and as a Home Care Aid for Seniors. She has spent the last 3 years educating herself by studying books such as Cannabis Is Medicine by Bonnie Goldstien, MD, and taking many online certifications such as:
    -Healer/ Certificate of Completion--HEALER Medical Cannabis Wellness Advisor Training
    -Green Flower/ Certificate of Completion-- Green Flower Cannabis Fundamentals Certificate Program
    -Leaf 411/ Leaf Learning Series “Demystifying Cannabis for Older Adults”, and "Exploring cannabis for pain management."
    -Institute for Natural Resources-Statement of Credit-Marijuana & Cannabinoids: What Health Care Professionals Need to Know.

    Alisha has worked at Kannabis Works dispensary in Santa Ana, Ca as a Senior Outreach Specialist under the mentorship of Shelly McKay as Director of Education. Since her clientele became quarantined due to Covid 19 in early 2020 she created an online club called, The Silver Cannabis Club where members get a monthly newsletter highlighting articles, products, referrals, events, and discounts. In each newsletter she gathers resources so people can be in charge of their own experience using cannabis to relieve chronic pain, trouble sleeping, mood disorders and to have an overall sense of well-being.

    Currently, Alisha volunteers on the board of OC NORML, the Orange County chapter of the National Organization for the Reform of Marijuana Laws. Starting in January she will serve on the executive board as Deputy Director of OC NORML.

    As of recently, she has taken on the role of brand representative and educator for Liquid Flower. Alisha sought out a company that will serve the needs of clientele and provide an excellent base for providing education and outreach.
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