The Software-Defined Vehicle Revolution’s Impact on Automotive Development
The automotive industry is going through massive transformation on multiple fronts as carmakers invest in intelligent connected vehicles that are electric and more autonomous. To support all these major initiatives requires new ways to design vehicle E/E architectures and the software that runs on them, driving a dramatic shift from a hardware-centric to a software-defined vehicle approach. In this session, we will explore how the transformation is impacting automotive development on multiple fronts including hardware, networking and software development, while simultaneously leveraging the cloud for development and throughout the lifecycle of the next generation of intelligent vehicles. Massive changes are underway–let’s take a look under the hood!
Director, Global Product and Solutions Marketing, NXP Semiconductors
Brian Carlson is responsible for global marketing of automotive processors and solutions at NXP Semiconductors. He focuses on enabling new innovations that can create new automotive industry business opportunities. He has over 30 years’ experience...
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Richard Nass’ key responsibilities include setting the direction for all aspects of OpenSystems Media’s Embedded and IoT portfolios, including digital, print, and live events. Previously, Nass was the Brand Director or UBM’s award-winning Design...