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Session 1: New Destinations
About This Webinar
Once upon a time, all marketing roads led to your website. Today, smart companies seek out their customers wherever they are. In our first session we’ll analyse the challenges this poses and explore two of the most popular digital destinations: Google and messaging apps.
09:00-09:15 - Luke Brynley-Jones - Introduction
09:15-09:45 - Ashley Friedlein - The Rise of Messaging
09:45 - 10:15 - Jono Alderson - What happens when everybody's website is fixed?
10:15-10:45 - MORNING BREAK
Agenda
- Welcome & B2B Digital Marketing trends for 2020/21
- The Rise of Messaging: What does it mean for marketers
- What Happens When Everybody's Website is Fixed
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Social Media Strategist & Agency Founder
One of the UK’s original social media pioneers, Luke launched his first social platform in 2001. He went on to develop three popular social networks. Since 2009 he has advised countless brands, including Burger King, VISA, Accenture and Salesforce on how to develop successful social strategies.
As Managing Director of OST, the award-winning social media agency, Luke provides clients with strategic consultancy and vision. His specialism is B2B social strategy with a particular focus on B2B influencer marketing.
A popular social media speaker and conference host, Luke has a knack for bringing together smart minds to help resolve common problems.
As Managing Director of OST, the award-winning social media agency, Luke provides clients with strategic consultancy and vision. His specialism is B2B social strategy with a particular focus on B2B influencer marketing.
A popular social media speaker and conference host, Luke has a knack for bringing together smart minds to help resolve common problems.
Special Ops @ Yoast.com
Jono is a digital strategist, marketing technologist and full-stack developer with two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.
He’s worked with startups, agencies and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.
He’s worked with startups, agencies and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.
CEO & Founder, Guild
Ashley is the CEO & Founder of Guild, a private professional messaging app that meets new standards, yet is as easy to use as WhatsApp. It is advertising-free, and GDPR compliant.
Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”
Ashley is author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.
Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally, including: 1. CEO & Founder, Guild – private professional messaging app 2. President & Founder, Econsultancy – digital marketing best practice 3. Chairman, Ably – realtime data delivery platform 4. Investor, Cranberry Panda – ecommerce recruitment 5. Digital Advisory Board, Age UK – digital transformation for leading charity 6. Adviser, Government Digital Service – digital transformation of government
Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”
Ashley is author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.
Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally, including: 1. CEO & Founder, Guild – private professional messaging app 2. President & Founder, Econsultancy – digital marketing best practice 3. Chairman, Ably – realtime data delivery platform 4. Investor, Cranberry Panda – ecommerce recruitment 5. Digital Advisory Board, Age UK – digital transformation for leading charity 6. Adviser, Government Digital Service – digital transformation of government
Hosted By
DigiConf is an online digital marketing conference designed for B2B digital marketing managers and strategists. Our speakers are hand-picked for their insights and expertise (not the brands they work for!) and the conference is fundamentally collaborative and participatory.
The day is broken into 4 ‘themed’ sessions, each offering a series of short presentations, Q&A sessions and Panels with full audience participation. Our user-friendly conference platform means you can tune in all day, or dip in and out. It’s entirely your call!
It’s completely FREE to attend. Virtual seats are limited and are filling up fast.
OST Marketing, hosts of DigiConf, is a multi-award-winning social media agency that provides high-quality social media, content marketing and social advertising services for a global client-base.
The day is broken into 4 ‘themed’ sessions, each offering a series of short presentations, Q&A sessions and Panels with full audience participation. Our user-friendly conference platform means you can tune in all day, or dip in and out. It’s entirely your call!
It’s completely FREE to attend. Virtual seats are limited and are filling up fast.
OST Marketing, hosts of DigiConf, is a multi-award-winning social media agency that provides high-quality social media, content marketing and social advertising services for a global client-base.
Attended
(166)
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