La metodologia pVa: profile visibility accelerator

My name is Paola Peretti, I have more than 14 years experience in marketing and communication with a special focus on digital marketing plus a strong international background. I studied and worked, in Italy, France, Spain and United States, across marketing with increasing responsibilities and overview over activities ranging from product management, promotion, event management, communication, public relations, media planning and digital marketing (e-commerce, community and social network management). I managed an international team with the responsibility of 10 persons. I hold a Bachelor in Business Administration (Bocconi University, Italy), a Master in International Management – CEMS (Esade, Spain), plus a Master in Integrated Marketing and Communication (Roosevelt University, United States) and I'm currently finishing a PhD in Corporate Communication (IULM University, Italy) and I’m doing research around digital marketing and in particular the integration of relationship platforms online and offline (retail) for luxury brands. I'm a native Italian speaker and I'm bilingual French, fluent in English and in Spanish. I have a passion for writing that’s why I have a blog (www.paolaperetti.com) and a column called "Digital Hubs" on the italian newspaper Affari Italiani (www.affaritaliani.it). I wrote a book called “Digital Marketing” published in June 2011 (Apogeo Publishing Company, Feltrinelli Group) and it’s a success (2nd edition in less then a year). I think that “the best way to predict the future is to build it” so in 2012 I decided to start, together with Tiziana Sanzone, a nonprofit organization called “Crazy for Digital Marketing”: blog, community and network of marketing managers and fans of digital, that has the mission to share and spread the digital culture and thanks to the fundraising through the association, we will bring digital technologies to people with disabilities.