This talk addresses the situation where well established churches find themselves over time, out of touch with changes in their community. Revitalization aspirations that result from spiritual renewal need to be followed up with segmented community demographic and psychographic assessments. Strategies to reach Baby Boomers may not work for Generation Z and Millennials subpopulations. So, improving a church’s reach and discipleship in a shifted community needs a starting point and roadmap to reach its destination. This talk and the overall conference will outline a roadmap for revitalization that communicates an unchanging gospel message in changing times. Hence, contextualization is a pathway to revitalization.