Identity in Publishing: Risk, Opportunity, Preparedness

Thu, Mar 25, 2021 · 3:00 PM · London

About This Webinar

It’s nearing the end of Q1 2021 and whilst we know third party cookies are going (99.9% certain) it’s less than a year until Google deprecate them and there’s still no definite replacement. Google’s Privacy Sandbox seems the most likely replacement, but many of its tools are yet to be tested & verified. Meanwhile; there’s a host of players bringing out their own ID solutions (e.g. the Trade Desk’s UID2.0), various tests going on, and working groups formed tasked with bringing order to the various moving parts.

All of these moving pieces have left many publishers confused, and uncertain as to what is the best scenario for them. Come join our webinar to find out more about:

- The 4 possible scenarios for identity, and the opportunities they present.

- How publishers & vendors - such as Imgur, Leaf Group and Magnite - are preparing for the upcoming changes.

- The Prebid committees and W3C working groups seeking to help publishers solve key challenges.

- How Carbon is working with publishers, working groups and identity solutions providers to shape the conversation

Agenda

Opening remarks by Pete Danks
Panel discussion hosted by Leon Gurevich
Closing remarks by Pete Danks

Who can view: Everyone

Webinar Price: Free

Featured Presenters

Scott Messer

SVP Media, Leaf Group

In his role as Senior Vice President, Media at Leaf Group, Scott oversees revenue operations and manages a portfolio of 50+ owned and operated vertical-focused websites. Recently, Scott led business development and ad-tech relationships for all media properties at Leaf Group, establishing strong businesses and strategies in native advertising, international revenue, video, programmatic and first party audience data. Previously, Scott worked in business development for IMG Media, National Lampoon, private equity firms and the film industry. He holds a Bachelor’s degree in English from Emory University and a Master’s degree in Business Administration, with a focus on creative industries and entrepreneurship, from the University of Southern California.

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Heather Carver

SVP Seller Accounts, Magnite

Heather Carver serves as SVP of Seller Accounts at Rubicon Project, managing the company’s team of more than two dozen account managers and directors. Heather oversees revenue across more than 500 publisher accounts, with organizational, headcount and strategic planning responsibilities. She brings over 10 years of digital advertising experience to the role, including positions in advertising operations and business development at companies like TechTarget, Snag and Match (IAC).

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Adam Carey

Head of Ad Operations, Imgur

Adam Carey serves as Head of AdOps at image-sharing giant Imgur. Adam has over 20 years experience in the digital ad space across ad operations, ad products, and data. Working with key players across the online ad space including media partners, SSPs, DSPs, Ad Exchanges, agencies and Direct Advertisers, Adam has a considerable understanding of the current digital ecosystem and current challenges it faces.

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Al Mclean

CDO, Carbon & Prebid community member rep

Dr Al Mclean has over 25 years commercial experience in artificial intelligence and enterprise software development, in both public and private sectors, from start-ups to corporations. As Chief Data Officer at Carbon, Al is involved in a range of projects at Carbon including how we use AI, how we seek & maintain consent, as well as investigating & innovating when it comes to identity resolution. The latter is particularly pertinent here as Al sits on a number of Prebid committees for privacy and identity.

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Leon Gurevich

Head of Sales & Commercial Strategy at Carbon

Leon Gurevich has over 25 years experience helping companies define and execute on strategy, while building sustained and growing revenue. His expertise in the digital media space includes the co-founding, building and eventual sales of LiftDNA to OpenX. At Carbon, Leon serves as Head of Sales & commercial strategy with a focus on the US market.

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Pete Danks

CEO & Founder

A strategic marketer and digital media professional with over 20 years experience, Pete is an ex-Google industry head with a career history spanning small VC-backed businesses to global digital brands including Yahoo!, Kelkoo, MOO.COM and Firebox. As founder & CEO of Carbon, Pete has led the company’s development from Data Management Platform to Revenue Management Platform.

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Hosted By

Carbon

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