A talk by Steffan Hedebrant.

The B2B customer journey is complex. Deals take months to get over the line. They involve multiple stakeholders interacting across half a dozen channels. For the B2B marketer, this presents some serious challenges. 

When connecting go-to-market activities to pipeline and revenue the B2B marketer needs to access data that’s spread across the tech stack. 

But, most B2B marketers haven’t broken down the data silos across these tools. Which forces them to operate blindly.

The solution is simple. Break down the silos and connect the data to reveal every touch, by every user, of every account.