A talk by Heather Blackwell, Cheryl Donnelly, Jeremiah Runser & Jessica Zall. The key to success lies in understanding your customers and delivering a personalized experience that meets their unique needs. This is especially true in the B2B space, where building strong relationships with customers is essential for long-term success.Join this panel discussion to explore strategies for understanding your B2B customers and building the ultimate customer experience. Our panelists will discuss the importance of gathering customer feedback and using data to inform decision-making as well as the impact AI is now making on these processes. Leave this session with a clearer understanding of the importance of understanding B2B customers and building a personalized customer experience.