A talk by Mike Weir & Amanda Malko. We often hear about the need for marketing and sales alignment for an effective go-to-market strategy. But it's much easier said than done. In this session, hear from the leaders at the top -- a CRO and CMO -- about the need for a strong partnership and C-suite collaboration. They'll explore strategies for building this partnership, as well as the people, processes, and technology best practices to overcome common challenges and get marketing and sales truly aligned on strategy, execution, and measurement.