What are the best markets to pursue for wide-format business? In the fifth class of the series, Debbie details which verticals she has found to be proven solid markets for wide-format sales.
• Why is it important to look at specific vertical markets?
• Outlining Healthcare market potential with W-F products.
• Outlining Education market potential with W-F products.
• Outlining Retail market potential with W-F products.
• Outlining Restaurants market potential with W-F products.
• Outlining A&E market potential with W-F products.
• Discuss cross-over with other sales staff.

Interview: Cherish Flieder, Art Licensing Community Founder, located in Golden CO.
Discussion: Cherish is an internationally-featured and award-winning artist and has designed thousands of SKUS in men’s and women's fashion apparel and accessories, books (including children's books), magazines, gift, home decor, and more.

This class runs from 1:30 pm through 4:00 pm ET. You will also have ample time for questions and discussion with Debbie and others attending the class.

Tue, Apr 27, 2021 · 1:30 PM Eastern Time (US & Canada) (GMT -4:00)
Debbie Nicholson
President, Think to Ink
Debbie Nicholson helps printing companies elevate their un-tapped potential and intensify their customer’s knowledge and perception. Her training programs encapsulate the process of Design Thinking, Product Implementation and the true meaning of the Customer Experience (CX). Through these distinct steps, customers are encouraged and mor engaged in continuing the development of their Wide-Format business – bringing more value to their clients while increasing profitability.

Debbie has 25+ years of experience in printing (i.e., color separations, design, wide-format printing, sublimation printing and offset printing) while also offering a broad stroke of proven finishing solutions that enhance and sustain in-store and corporate environments.

Debbie has consulted with Fortune 100 companies to address design and production issues to secure and maintain flawless execution for high profile campaigns while aligning value engineering to standardize production efficiencies.

Understanding the design and operational nuances of Wide-Format printing is not easy -- but with the continued effort in training and education, you can be confident that the next project is met with self-assurance.