In today's competitive world, the difference in receiving the order may come down to what differentiates you from other print service providers (PSPs). One area that can help differentiate your print services is offering specialty embellishments to your print, such as: foil; embossing; specialty coatings (raised, glitter, gloss, matte and more). This programs will provide an overview of the types of metallic decorating options there are today, and what technique is best for specific applications. It will also discuss specialty coatings and where the best fit is for those as well. Lastly, there will be discussion on how to best sell added-value embellishments and tools available to assist. This program is appropriate for graphic designers, brand managers, commercial printers and others involved with the production of printed materials.