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Promoting and Selling Added-Value Embellishments for Print

November 12, 2020 at 10:00:00 AM · Eastern Time (US & Canada)
About This Webinar

In today's competitive world, the difference in receiving the order may come down to what differentiates you from other print service providers (PSPs). One area that can help differentiate your print services is offering specialty embellishments to your print, such as: foil; embossing; specialty coatings (raised, glitter, gloss, matte and more). This programs will provide an overview of the types of metallic decorating options there are today, and what technique is best for specific applications. It will also discuss specialty coatings and where the best fit is for those as well. Lastly, there will be discussion on how to best sell added-value embellishments and tools available to assist. This program is appropriate for graphic designers, brand managers, commercial printers and others involved with the production of printed materials.

Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Executive Director, FSEA
Hosted By
Association for PRINT Technologies webinar platform hosts Promoting and Selling Added-Value Embellishments for Print
The Association for PRINT Technologies is THE association focused on the evolution of printed products in an increasingly digital world. We provide a forum to inspire the development of new and valuable print products. We provide education and market research, and foster collaboration between the creative minds that love to innovate, and the leaders who stand ready to create the future of our industry.