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In the sixth and final class in the series, Debbie pull everything together and sets down the blueprint for a continuously growing wide-format business segment. In this session, you'll discover:

• Proven ways to add diversity to your portfolio.
• What can we do better than our competitors?
• What are our unique and competitive strengths?
• Can we add value to an acquired company?
• Can we utilize our skill-set to create new products?
• How to address weaknesses - head on!
• Continual collaboration - company wide- buy in!

Tue, May 4, 2021 · 1:30 PM EDT
Debbie Nicholson
President, Think to Ink
Debbie Nicholson helps printing companies elevate their un-tapped potential and intensify their customer’s knowledge and perception. Her training programs encapsulate the process of Design Thinking, Product Implementation and the true meaning of the Customer Experience (CX). Through these distinct steps, customers are encouraged and mor engaged in continuing the development of their Wide-Format business – bringing more value to their clients while increasing profitability.

Debbie has 25+ years of experience in printing (i.e., color separations, design, wide-format printing, sublimation printing and offset printing) while also offering a broad stroke of proven finishing solutions that enhance and sustain in-store and corporate environments.

Debbie has consulted with Fortune 100 companies to address design and production issues to secure and maintain flawless execution for high profile campaigns while aligning value engineering to standardize production efficiencies.

Understanding the design and operational nuances of Wide-Format printing is not easy -- but with the continued effort in training and education, you can be confident that the next project is met with self-assurance.
Paul Vartanian
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