Our culture is constantly being influenced by fads, trends and occasionally truly disruptive technologies that find their way into new and maturing markets. It raises the question: how do we integrate these new technologies into our current sales and marketing strategies? While some are pricey now, we have seen the cost of many tools (some only a few years old) become affordable and a part of day-to-day life very quickly. Some of these new technologies may only have a few providers now. But as we have often seen, if there is market demand there will be more and more suppliers—many coming from the most unexpected places including the graphic arts industry but especially the print community and related supply chain manufacturers.
We’ll cover new technology such as image recognition as a link between ink-on-paper and digital marketing communications; OLED (organic light emitting diodes) paper thin monitors being incorporated into unique direct marketing and publishing campaigns; the ability to print electronic and digital circuitry directly on substrates to be used for new products including packaging, interior design, greeting cards and more. Join the discussion on how the printing industry is incorporating new technology to evolve in ways we would not have imagined only a few years ago.