Close More Deals, Faster: Know Your B2B Buyer

OVERVIEW:

In a world of uber-connected B2B buyers, you better do your homework and show up prepared for meetings with an understanding of the buyer, their company, and its business priorities. Buyers today don’t want to be sold to; they want to be educated! Buyer personas reveals insights into your buyers’ expectations and concerns as they decide to do business with you, choose your competitor, or simply decide to do nothing at all.

BENEFITS OF ATTENDING:

- Best practices for segmenting customers and defining the perfect customer profile for your business.

- How to conduct buyer interviews, ask the right questions, and gather insights that will help you better market and sell your offerings.

- How to use buyer insights to improve your messaging, positioning, and your approach to selling.

- How to leverage buyer insights to conduct powerful sales meetings that move the buyer along their journey to a sale.