Making Better Decisions: Why You Need Analytics Now with Joel Shapiro

This is the first workshop in the Northwestern - Kellogg / 1871 Start-up Analytics Series

OVERVIEW:
Analytics can help you ask the right questions, understand what works, and better allocate scarce resources. By developing an early-stage strategy around analytics, a venture can more quickly identify and nurture opportunities that lead to success. This presentation will provide a framework and examples for how to ask smart questions and to use analytics as a key driver of business success.

BENEFITS OF ATTENDING:
Attendees will gain a deeper appreciation for how to make better decisions and use analytics for business success. While many businesses claim to make “data-driven” decisions, an overwhelming majority still jumps down rabbit-holes, comes to erroneous conclusions, and leaves tremendous data-value untapped. Those that begin thinking about their data analytics strategy early can gain a significant advantage in understanding what works, and how to communicate success to key stakeholders.

BIO:
Joel Shapiro, JD, PhD, is a clinical associate professor and Executive Director of the Program on Data Analytics at the Kellogg School of Management at Northwestern University. Joel helps businesses understand how to better take advantage of data and to improve decision-making across the enterprise. He has served on faculty at Northwestern for 11 years, and, in 2010, built the first online degree program in predictive analytics.

LinkedIn Link: www.linkedin.com/in/joelkshapiro