Anyone can write and post content to their website. But few people know how to stand out in the inboxes and social streams of your audience. If you’re just dipping your toes in the waters of content, where do you start? If you’re experienced in creating traditional content, how can you translate that to copywriting for the web?
What's content marketing? Is this stuff new?
How is writing for web different?
What kind of writing tends to get clicked, opened and read?
How do you find the topics that will connect with an audience?
How do to choose and use keywords?
During this presentation, Andy Crestodina will present the science of social and the art of content. After this session, you’ll have the topics and tactics you need to drive traffic and real result
Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy advice to 1000+ businesses. Andy has written hundreds of articles on topics including search optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.