LinkedIn is the world's largest social media site for business networking and making connections as well as looking for jobs or candidates to fill jobs. It now boasts a membership of 120 million which is a 61% growth in less than a year. Your first goal is making sure your profile is 100% complete if you intend on using this network to expand your business marketing or job search. Build your LinkedIn profile from a sales and marketing point of view to use this tool in your small business marketing efforts or job search. You cannot 'merely fill in the blanks' and wait to be discovered as in “Field of Dreams”. Learn something about the nature of search and how search engines find you. Search is based on keywords and placing them in critical LinkedIn sections. Even if you have a LinkedIn profile, you can benefit since I will show newly added sections and applications. This is an introduction to LinkedIn as a networking tool.